Meta Expands Revenue Generation From WhatsApp
TECHDIGEST– Meta announced today that WhatsApp Business, its app designed specifically for small businesses, has crossed the mark of 200 million monthly active users — up from 50 million in 2020.
In order to offset the billions of dollars that Meta is pouring into developing a metaverse, the company is ramping up revenue generation from other avenues such as WhatsApp.
Starting today, WhatsApp Business users will be able to create “click-to-WhatsApp” ads without a Facebook account. The company noted that sellers can create, purchase, and publish ads for Facebook and Instagram directly from within the app. Last year, during Meta’s Q3 earnings call, Zuckerberg mentioned that “click-to-WhatsApp” ads surpassed the annual revenue run rate of $1.5 billion with 80% year-on-year growth.
Read Also:
READALSO: Nigeria ranks among top 10 countries in crypto adoption globally – Report
WhatsApp Business is also adding another paid feature that lets merchants automate the process of sending personalized messages to their customers. The company didn’t share the pricing details as WhatsApp said it will start testing the feature “soon.” The screengrabs shared by the company indicate that businesses will be able to send different messages to different customer lists. For instance, a seller can send a discount code to new customers with a purchase button.
Over the last few months, Meta has made concrete steps towards increasing revenue earned through paid messaging. In February, it announced changes in the pricing structure and messaging categories on WhatsApp. These categories included utility, authentication (to send one-time passcodes), marketing, and user-initiated service conversations.
